Let’s get one thing straight: if you’re serious about digital marketing, growing your email list should rank right up there with breathing and scrolling through your phone at 2 AM. It’s essential! And if you’re not using tools like Ontraport to create popups, then what are you even doing with your life?

I recently dove deep into the world of Ontraport popups, and let me tell you, they’re the Swiss Army knife of list-building. You know, the kind of tool you never knew you needed until every element of your website is just screaming for attention like an overly enthusiastic toddler in a candy store. 🥳 It’s a pop-up carnival, folks, and you’re the ringmaster.

Step 1: The Setup

So, let’s jump straight into the nitty-gritty: creating your Ontraport popup. First things first, you need to have an Ontraport account. If you’re not already set up with this powerhouse CRM, what are you waiting for? Click a few buttons, give them your credit card information, and boom: you’re in. Easy as that!

After you’ve got your account set up, navigate to the “Forms” section. Here, you’ll discover all the magical tools to design your email capture form. I know it sounds tedious, but let’s get this out of the way—it’ll be worth it. Click on “Create New Form,” and a plethora of options will unfurl before your eyes like a dramatic origami crane. You’ll be tempted to choose one that’s flashy or cute, but I advise you to go for minimalist designs that speak to your audience. Think sleek and professional because nobody likes a website that feels like it’s throwing glitter and sparkles at your face the moment you arrive. ✨

Step 2: Designing Your Ontraport Popup

Now, here’s where the fun begins. Think about what you want your popup to say. This is like dating—you need to be charming, intriguing, and straightforward without coming across as desperate. Craft a captivating headline that pulls the reader in. Something like, “Unlock Exclusive Content” or “Get Your Free Guide to Ultimate Awesomeness” can do wonders. Trust me on this one; you want people to feel like they’re missing out on life-changing stuff if they don’t subscribe.

I cannot stress this enough: credibility is key. Make sure your popup states how often you’ll actually send emails, what kind of content subscribers can expect, and, most importantly, emphasize that you won’t spam them like a box of expired deli meat.

Next up: visuals. As you design your popup, use colors that reflect your brand’s identity. You want your followers to identify your style and know they’re in the right place. But whatever you do, PLEASE don’t make it too busy. The last thing you want is for someone to squint at their screen trying to decipher your fine print while simultaneously wondering if they have time to wave goodbye to that pesky little hamster on your website. 🐹

Step 3: Integrating and Testing

Once your popup masterpiece is ready, it’s time to integrate it into your website. You’ll receive a snazzy code snippet from Ontraport, which can be tucked into the HTML of your website. If you have a developer on hand, chat them up for help. Or if you’re more of a DIYer, the fine folks at Ontraport have a splendid customer service team that can walk you through the process. You won’t look like a deer caught in headlights for long, I promise.

After it’s nestled snugly in your site’s structure, you’ll want to test it out. You’re not just putting out a fishing line without checking the bait. Click around your website and observe how it behaves. Is it popping up at the wrong time? I’ve seen popups appear while I’m mid-sentence trying to read an article. That’s like trying to enjoy a meal while someone is trying to sell you a timeshare.

Step 4: Analyze and Optimize

Lastly, and I mean LASTLY, analysis. You’ve got that popup working; now watch the stats like a hawk. Ontraport provides analytics that will show how well your popup is converting. If it’s not performing to your wildest dreams, don’t fret. Use that classic “tweak and repeat” method. Change the wording, try different exit times, or even switch up the visuals until you land on the sweet spot.

Growing your email list doesn’t have to feel like constantly carving mountains out of dust. With an Ontraport popup, you’ll be building your list faster than you can say, “Why yes, I do offer free downloads!” 🎉

There you have it, folks! If I can do it, so can you. Now go forth, create that popup, and watch your email list grow like a weed in a neglected garden! 🌱