13 Best SEO Blogs You Should Be Following Right Now

I think we can all agree that when it comes to the vast, treacherous landscape of SEO, we often find ourselves wandering through an endless maze of convoluted advice, algorithm updates, and the ever-elusive “best practices.” Yes, you’ve heard of the usual suspects—the Mozs, the Search Engines Journal, and the Neil Patels of this world—but what about the unsung heroes lurking just out of sight? The hidden gems of the SEO blogging universe? Well, let’s dive into a treasure trove of information that can genuinely elevate your understanding and practice of SEO. 🔍

Why Search for Underrated Experts?

Firstly, I know there’s an inclination to gravitate towards names that we already know. There’s a comfort in familiarity, a warm embrace from the brands we have come to trust. But sometimes, the biggest breakthroughs come from unexpected sources. Often, these underrated experts offer insights and perspectives that challenge the orthodoxies propagated by larger platforms. They might be messengers of unconventional wisdom, and I find that appealing.

Let’s face it: the SEO landscape is constantly evolving, and clinging to outdated information is not an option. I think exploring these lesser-known blogs could give you the edge you’re at risk of missing.

The Hidden Gems Worth Bookmarking

So, without further ado, here are thirteen of the best SEO blogs that deserve your attention. Prepare to bookmark, subscribe, and delve deep into these gold mines of knowledge.

1. SEO-Sandy

SEO-Sandy, run by the astute Sandy, is a breath of fresh air for those looking for straightforward guidance without the airy fluff. With a unique blend of humor and pragmatism, you’ll not only learn about SEO but also find joy in it. Who doesn’t want their SEO jigsaw pieced together while chuckling?

2. Yoast

I can already hear the naysayers. “Yoast? Everyone knows about that!” But hear me out. The Yoast blog doesn’t just regurgitate the same tired content; it dives into nuanced topics that can elevate beginner and expert alike. Perfect for WordPress users but insightful for anyone involved in SEO.

3. Moz Blog

Albeit a well-known name, Moz deserves a nod for their Whiteboard Friday and community insights that often get stripped down to the basics. Sure, we love Rand, but it’s the community and the comments where real discussions help craft our understanding.

4. Junto

Junto takes a different approach; they focus on content marketing within the realm of SEO. Their detailed case studies and analyses help dissect what works and what doesn’t, offering a practical roadmap through the chaos.

5. HubSpot

Before you roll your eyes—you guessed it—HubSpot is not just for CRM any longer. Their blog dives deeply into the merger of SEO and inbound marketing, with tons of actionable advice.

6. Search Engine Roundtable

This blog provides a daily dose of updates on everything that’s happening in the SEO world. I find it particularly brilliant for spotting trends and keeping a finger on the pulse of what search engines are up to. If you’re the kind of person who loves real-time updates, this is for you.

7. Backlinko

Backlinko’s Brian Dean provides comprehensive guides that are meticulously researched. It’s pristine content that both expands your knowledge and increases your toolkit for effective application. “Chicken or the egg?” never seemed more relevant than in the world of backlinks.

8. The SEM Post

Let’s not overlook The SEM Post, a platform that covers varied aspects of SEO, frequently shining light on algorithm changes and industry news. You’ll find balanced perspectives here, and it’s a fantastic source for those who want to stay informed.

9. Ahrefs Blog

Many people think of Ahrefs as just a tool, but their blog is rich in content that breaks down complex SEO topics. The in-depth analyses and practical guides are a gem for any SEO enthusiast.

10. MozCast

This unique resource provides a weather report for SEO updates, alongside interviews and expert insights. Always entertaining to know if our “SEO skies” are sunny or raining chaos.

11. Local U

For those focused on local SEO, Local U is indispensable. The blog focuses on the nuances of local digital marketing strategies—an often overlooked but critical area that can yield fantastic results.

12. ClickZ

ClickZ focuses primarily on digital marketing, but their SEO section is full of insights that can help you see how SEO fits into the larger marketing puzzle. It’s worth your time if you want to view SEO in a broader context.

13. Articles by Barry Schwartz

Barry Schwartz is a well-observed figure in the SEO world, but the depth and detail of his articles are what often get overshadowed. His insights often provide clarity when the SEO world feels anything but clear.

Final Thoughts

In a field overwhelmed by information, seeking out these blogs can give you a fresh perspective and equip you with the latest knowledge. Yes, the usual suspects have their charm, but let’s not forget that riches often lie in places we don’t think to look. It’s time to embrace the underrated and the overlooked. So, bookmark these blogs and prepare to be enlightened! 📚